Editing, Post Production, Production

Never Read the manual


We recently completed a fun little project for Ford Motor Care entitled ‘Car-Care Fails’. The premise was to tell the stories of various motoring journalists and their car related failures. The project started by usĀ filming talking heads in the usual video testimonial style but we then added animation to enhance the stories and to add a level of humour.

We actually filmed more stories then eventually ended up on the final site and one of our favourites didn’t make the cut. It was the story of a man who spent all weekend changing the gearbox on his car only to discover when he started it up that he now had 5 reverse gears and only one forward.

The result was very well received by the client and can be viewed on their micro site here: