In the pursuit of interesting, engaging and unusual imagery to show off Philips televisions, in 2018 we found ourselves in America’s tornado valley for two weeks. Unlike a normal shoot where we plan everything as tightly as possible, this shoot was different. Aided by storm chasing expert Stuart Robinson and DOP and storm chaser Alister Chapman we drove up and down the country chasing supercell thunderstorms. The only plan was to be in the right place at the right time. As well as the 4K HDR video we produced to demonstrate the televisions, we also produced a behind the scenes documentary.